Our Favourite Flatweave Rugs – Number One

When it comes to flatweave rugs its fair to say Woven have a a strong selection. With a Scandinavian style, Wovens collection of flatweave rugs are not only practicable but also aesthetically remarkable.


We have come up with a list of our top five flatweave rugs, in no particular (it was hard enough narrowing it down to five!)

We start off with the wonderful and ever popular Lagos rug. In my opinion Linie Design create some of the best, if not the best flatweaves in the home interiors market. They are very fairly priced and host exceptional quality.

Lagos is part of the beautiful ‘Artwork’ collection from Linie Design. Lagos is produced by a hand loomed process which produces a luxurious rug of the finest quality made from a wool & flax pile. Each rug is also skilfully finished with a contemporary hand lashed edge detail and is fully reversible

The colourful flatweave is available in three different sizes, however it is also available in bespoke sizes. The three different colours all represent different pastel colour palets, each bringing inspiration to homes throughout the world.


The Lagos flatweave rug is available from as little as £390 which includes FREE delivery.

Massimo - Friss

Massimo is a Scandinavian rugs company founded in 2001. They create modern and contemporary rugs using traditional weaving techniques and natural fibres.

Friss by Massimo is only one of the many Scandinavian rugs we supply here at Woven. Recently Friss has been very popular, the contrasting neutral tones and bold patterns make it a very versatile modern rug. Designed by Karen Mimi, these motifs originate from her Mother’s unfinished embroideries. The incomplete elements break up the geometric patterns, allowing the pattern to flow across the rug. The original embroidery stitches are up scaled and translated into the rug through hand knotting hemp, a traditional rug weaving technique using a smooth durable yarn. Because hemp is a long lasting fibre and is knotted densely together this rug would sit perfectly in a living or dining room where there is frequent traffic.


The beige background is a good base for any room as it is will compliment other colours.  For example, add a deep green into your room through a houseplant or contrast with blue furniture to bring out a yellow in the beige. Black and white will give a classic look where as adding warmer colours such as reds and oranges will warm up the room.


Kate Watson-Smyth from ‘Mad about the House’ featured ‘Friss’ in her recent blog post about revamping your sitting room, read the full post here.

Why Scandinavian rugs are more than just a fashion statement

The popularity of Scandinavian rugs isn't just down to the brilliance of design that the region is famous for. It's also because rugs are a necessary part of life in the colder parts of northern Europe, which means they know how to make well-functioning rugs. However, as with everything Scandinavian, if you're going to build something practical and functional, it must also be beautiful, minimalist, make use of natural materials and create a sense of warmth. Read on to find out why a Scandinavian rug isn't just there to look good.

Warmer rooms

Rugs predate carpets and are the original way of improving warmth and reducing the draughtiness of living spaces. When we shop for rugs we often forget their original function and that this function is still required. When placing a rug think about which rooms require more warmth, which floors are more draughty and where you tend to spend more time in the evening.

White berber has a soft warm pile

White berber has a soft warm pile

Protecting wooden floors

A rug can protect your beloved real wood floors, especially in high traffic areas. Consider runners in hallways and oversized rugs in large rooms to protect as much of the floor as possible.

Add texture

A Scandinavian rug, as an accent, doesn't just add function and 2D beauty, it also adds texture and this is often thanks to the use of different natural materials such as quality wool, including Afghan or New Zealand wool, and materials such as hemp, hessian and even leather. These dynamic textures add depth, as well as beauty, to any space.

Comfort underfoot

Real wood flooring is all the rage, as is concrete and tiles. However, we also like to feel warmth below our feet, especially in the bedroom or in living areas. This is a key reason to buy a soft, Scandinavian rug made with high quality wool or other materials.

As you can see, a rug doesn't just make a design statement in terms of its aesthetic, it also adds warmth, protects the floor, provides underfoot comfort and a textual depth to your living space.

Caring and maintenance for rugs

A beautiful rug can completely transform any room that it frequents. Owning a top-quality rug is a pleasure that can last a lifetime if you take the proper precautions to maintain its grandeur:

Eastern Dynasty 

Eastern Dynasty 

1. Vacuum regularly

A dirty rug ages prematurely and regular cleaning stops particles from filtering down into the pile where it can cause runs and tears in the delicate fibres. For regular cleaning only use the vacuum nozzle rather than the additional power brush as these can damage the top layer of your rug’s pile.

2. Avoid water damage

Prolonged dampness in the fibres can actually create rot if the material is continually wet. Common causes of water damage include potted plants on the rug, rugs in basements (susceptible to flooding), leaks and general bathroom moisture. To prevent the build-up of damaging water damage, bi-annually hang your rug outside to air or do so more regularly if occasions, such as a leak, arise.

3. Use a rug pad

Using a rug pad will keep it from sliding, maintain its shape and will prolong its life by cushioning the impact between heavy feet and hard floor surfaces. A rug pad is most commonly needed under a thin, soft rug or a patched, antique rug.

4. Placement is everything

Where a rug is placed in your home is integral to its longevity, for example, a delicate, silk Oriental rug should not be positioned in a high-traffic area. Placing a rug in front of an open fire is damaging as it dries out the natural oils in the wool and excessive direct sunlight may cause fading over a prolonged period of time. To prevent fading and wear in one region of the rug, you should regularly rotate it or even rearrange your furniture to create new pathways.

5. Spot clean immediately

Stains are inevitable but if treated immediately and correctly, a crisis can be averted. In the first instance, dab the stain with a dry cloth to soak up the excess liquid and then treat accordingly to the specific problem. Do not use bleach or coloured paper towels and avoid scrubbing at all costs.

Rugs on walls – An alternative wallpaper

If you are living in a small space or perhaps renting accommodation it can be difficult to make your home feel your own. If you don’t have the room for a rug, but want a modern or contemporary aesthetic, brighten up your room by hanging a rug on your wall.

Canevas Flower 

Canevas Flower 

Modern rugs can be used as an alternative to wallpaper by adding a pattern to your room through different coloured yarns and woven shapes. Having a rug on your wall will provide warmth through the yarn used, making it perfect for a cosy bedroom with a modern twist. Layering your rug behind furniture such as beds and sofas adds a sense of depth to your room creating a luxurious designer feel. 

Modern rugs can also be hung like paintings or artwork. If you are hanging a smaller rug such as a kelim think about the composition and how other objects in your room may work with it. Below is the rug ‘Circles’ by Ferm Living. The other objects displayed give the rug space to breathe but also compliment the colours and shapes. Resulting in a modern yet effortless appearance.  

If your rug has a bold pattern like Canevas flower by GAN, the pattern is clearer from a distance so suits the position on the wall better than the floor. For example, up close this rug just looks like plain cross-stitch. From a distance roses appear transforming what looks like an abstract pattern into a motif.

Aragon rug

Aragon rug

This style of displaying rugs doesn’t have to be a statement or bold choice. Keep it simple by using a natural coloured rug to blend in or neutralise your room. Adding a shaggy texture to your walls can break up any plain flat surfaces.

For more inspiration on hanging modern rugs in your home, have a look at our range of kelims here.

Three tips for creating a cosy Scandinavian interior

Making your house feel like a home can seem like a puzzle, but it doesn't have to be complicated. Why not look towards our Nordic neighbours for interior style inspiration? With long winters and freezing temperatures, Scandinavians see home as so much more than a place to sleep. In Denmark, Norway and Sweden, design is a big deal because people spend so much time in their houses. They often prefer to entertain in their homes instead of venturing out into the cold – and we don't blame them. Here are three gorgeous Scandi living updates to make your home ultra-cosy, from winter through to summer.

Neutralise your colour scheme

If you've every visited a Scandinavian country, you'll have noticed the people have a definite preference for neutral hues. If you want to adopt their style, you'll have to ditch bright, bold wallpaper and paint. It doesn’t have to cost the earth to freshen up your home. White walls, wooden floors and light, airy rooms are the order of the day. If you're choosing new furniture, select lighter woods like pine. For finishing touches, go for warm metals such as gold, copper and brass to create a cosy feel.

Layer soft textiles

Scandinavians are masters at layering different textiles to create a tranquil atmosphere. In your living room or bedroom, try draping faux fur throws over surfaces to make them extra comfy. Add extra dimension with cable knit cushions and fluffy woollen rugs, because the little touches make all the difference. Stick to a neutral colour palette to maximise on that hygge feeling. To bring warmth and luxury to any room, why not add beautiful Scandinavian rugs? Our Rya rug in grey, slate or cream is made from 100% wool sure to create a truly cosy setting.

Rya in cream

Rya in cream

Create ambience with candles

When it comes to creating a peaceful atmosphere, there's nothing like combining soft textures with the warming roar of an open fire. Even if you don't have a hearth in your home, why not unwind with one of our sumptuous Scandinavian rugs beneath your feet, surrounded by the soft glow of scented candles? Denmark and other Scandi countries are rumoured to be the largest consumers of candles in the world. Invest in a few in various sizes in warm, natural scents such as relaxing sandalwood or comforting vanilla for the ultimate Scandi experience.

Candles - Woven.co.uk

Candles - Woven.co.uk

Why Scandinavia is gaining ground in the UK

When you think quality, handcrafted rugs, Scandinavia is possibly not the first country of origin that springs to mind. Persia and China are perhaps better known for their carpet and rug weaving - just think Aladdin on his magic carpet.

Fescues - Massimo

Fescues - Massimo

In fact, Scandinavia’s rich history of producing fine handmade rugs puts the area firmly on a level footing with any other region in the world. Some people would even argue that it is unbeatable.

Iceland - Linie Design

Iceland - Linie Design

It’s why Woven has come to rely on creative suppliers from countries such as Denmark, Finland, Norway, and Sweden, who have a unique ability to achieve modern and memorable designs through traditional methods of craftsmanship.

After all, rug making is part of the cultural heritage of Scandinavian people passed down from generation to generation – and the region has been blending ethnic trends and global inspiration for centuries.

As far back as the Middle Ages, Scandinavians soaked up the manufacturing techniques and aesthetics of rug-makers from Anatolia, Asia Minor and the Byzantine Empire (Constantinople), as the trade routes of the time brought the very different cultures into contact.

And let’s be honest here, countries known for their challenging climates are going to be the ones who spend hundreds of year perfecting the best use of different materials, techniques and designs to find ways to insulate and warm their homes, in the most uplifting ways possible.

To the Scandinavians, creating rugs has become as much an art form as painting pictures or carving sculptures. So it is not surprising that this global region is still a hot bed of design talent.

Indeed, Scandinavian Rugs have not just been classed as art, they have been an inspiration for designers, interior decorators, and visionaries for many years.

In the mid-twentieth century, the bold, often simplistic geometric designs of traditional Scandinavian Rugs led to leading names such as Frank Lloyd Wright incorporating them into their work.

Is it significant that Scandinavian furniture is becoming increasingly popular in the UK, with new stores opening regularly? Yes, because more people than ever are embracing the attention to detail, treatment of colour, and design flair of this geographical region.

Woven recognised this a long time ago, and is proud to be making Scandinavia’s long and golden heritage of quality rug-making easily accessible to homes throughout the UK.

Ted Baker’s new collection for 2017

This April Ted Baker launched its 2017 rug collection. Using the companies bright and bold aesthetic they have created another exciting range of modern rugs. In time for the Summer months this collection explores fresh natural colours from gradated florals alongside darker contrasting geometrics.

A combination of traditional techniques such as hand tufting, hand weaving and digital printing are created with natural and durable fibres. Tencel; the fibre from a eucalyptus plant, is combined with wool as an eco-friendly and sustainable alternative to silk. An essential element in modern day textiles.

Florals are a common appearance in Ted Baker, especially bold botanicals. ‘Violet’ gives a contemporary twist on flowers, creating a more abstract illustrative shape in a kaleidoscopic style. The fresh colours emphasise the floral elements and make it a versatile rug for your home. As pictured here, the soft colours along with the darker leaf motifs allow it to be paired with a darker or a monochromatic environment.

Violet by Ted Baker

Violet by Ted Baker

Along with florals, gradients and ombrès are a key aspect in Ted Baker’s new collection. These gradients can neutralise and fade out geometric or floral designs, adding a sense of depth and modernism to your home. One example of this is ‘Agave’, the chevron block motifs are scattered with a purple gradient, fading from violet to lilac.

Agave by Ted Baker

Agave by Ted Baker

Click here to see Ted Baker’s full collection, with rugs starting from £399.


Using rugs to add style and space to a small apartment

It can often feel like a mammoth task to add style to a studio apartment, where you are essentially having to store all of your possessions in one room. Hidden storage under beds and in wardrobes can be a lifesaver when it comes to extending the space, whilst hanging artwork allows you to put your own stamp on the place. However, not enough is said about how rugs can be used to open up the space and create a meaningful flow throughout.

Create cosiness

Wooden or vinyl flooring is really the only option in a studio apartment, offering clean lines and opening the room up. However, this can feel a little stark so beautiful Scandinavian rugs can offer an element of comfort without negating this minimalist feel.

Bamboo is a fine example of Scandinavian bliss

Bamboo is a fine example of Scandinavian bliss

Create separate spaces

One of the ways in which people trip up trying to separate out a studio flat is adding bulk such as large bookcases, room dividers or curtains. Although it is important to create a sense of different living and sleeping areas so that the studio doesn’t feel claustrophobic, adding large items just makes the space feel smaller. Instead, add colourful modern rugs in different places to separate out different areas. A pastel rug next to white or pastel bedding and bedroom furniture instantly creates a new room, whilst a bold floating rug in the middle of the living area draws the eye and offers something to arrange furniture around.

Selma - Massimo

Selma - Massimo

Create a flow

A flow through a smaller apartment helps people to navigate through the room, away from your more private sleeping area and into the areas you are more comfortable having people. A bold and stylish rug instantly attracts people towards it and if you place it at the point you would like people to head to when they come in through the door, you should be able to direct them to where you want them to go without even having to say anything. An intricate or brightly coloured rug can do the trick but you might also want to play with textures and choose a fluffy or roughly woven rug instead.

The Comfort rug by Linie design

The Comfort rug by Linie design

How are rugs made? - Rug weaving techniques

Weaving a rug is an incredibly time consuming task, there are various traditional and historical techniques involved which are still used in the creation of modern rugs today.

All rugs start off as a warp; the warp is the yarn that sits vertically on a loom and what eventually becomes the rugs fringe. It is wound on at a tension and forms the basic structure of the rug. The weft is the yarn that is woven through the warp horizontally, there are many different techniques that can be used in the weft that create different textures and patterns. For example, hand knotting, tufting and weaving.

Hand knotting is a historical weaving process and is the most time-consuming technique as the weaver will individually tie each knot. In between rows of knotting are two rows of plain weave, this binds together the warp threads and secures the knots in place creating a very solid and durable fabric. The tight knots make this type of rug good for lots of traffic and footfall. For example, hallways and staircases. It can take around 20 years before a hand knotted rug sees signs of ageing. Hand knotted rugs are valued as pieces of art which often end up as family heirlooms.   

Hand tufted rugs from the front can look a lot like hand knotted rugs. Instead they are made with a tufting gun. The gun pushes loops of yarn from the back and into the front of the rug. This is a much quicker method than hand knotting. Once the tufting is in place the loops can be left or cut to create a traditional pile. 

Arris, by Wedgwood is a handtufted design

Arris, by Wedgwood is a handtufted design

Hand Carving is a technique that can be used on a hand tufted or knotted pile. The weaver cuts into the pile sculpting it into a shape which will usually emphasise a pattern and add depth to the design.     

Hand Woven rugs are known as kelims or flatweaves. They are different to the previous two rugs I have discussed as they do not have a pile. This technique can be done by hand or by a power loom and are usually reversible designs.

Mattia is a fine example of a flatweave/kelim

Mattia is a fine example of a flatweave/kelim

Thinking outside of the box...

Rectangular or square rugs can sometimes be seen as the only option amongst modern rugs or perhaps a safe choice. Another preference is a circular or oval shaped rug.

Certain Tapestry techniques, which incorporate, knotting, around the edges of the weaving allow parts of the warp to be bound off, creating more fluid or unusual shapes. 

Circular or oval shaped rugs can feel less harsh because of their smoother lines creating a softer feel to your room.  Allowing the floor beneath to be visible layering circular rugs or arranging them in a line through a hallway can create a playful yet modern atmosphere. 

One example of a circular contemporary rug is The Stone Wool collection.  It offers a variety of shapes and colours all inspired by stones and pebbles.  They are roughly 1 metre wide by 1 metre in length allowing room for experimentation of the different combinations.

Circles can also be used in a more obvious way to make a statement. A big room or hallway will welcome a circular rug making it the centre of attention and drawing you into the room.

Pictured below is China Dragon in yellow by Gandi Blasco.

Fringes on rugs- the Woven guide

Fringes or tassels on rugs are always highly debated. They are the marmite, tattoos, the true Brussel sprouts of rugs – either love or hated.

Fringes can be seen on most styles of rugs whether that is a modern rug, Scandinavian rug or oriental rug. What a lot of people don’t know is that the fringe is actually the SKELETON of the rug on handwoven constructions. If this is damaged or cut off it can affect the health of the rug. The knots holding the rug together can come loose and the rug can be left in ruins.

A fine example of a handwoven rug with tassels is the Catania by Gan. This beautiful flatweave has been designer by Sandra Figuero for GAN. This rug has a contemporary geometric design using contrasting blocks of red, pink and black. Being a kelim this rug is finished with a taste edge and is totally reversible. The shorter fringes also mean they are less likely to get damaged compared to longer fringes.

Catania - Gan

Catania - Gan

For other rug constructions, the fringe is simply added to aesthetical purposes. Examples of this can be seen on the hugely popular Almeria rug by Linie Design seen below. This Scandinavian rugs tassels compliments a contrasting colour to compliment the overall design.

Almeria - Linie Design

Almeria - Linie Design


The tranquil mixture of blue and green that forms teal is a sophisticated yet versatile tone. The name originates from the colour around the eyes of a common teal duck and has been used as a colour name since 1917.

It is a very popular shade for interior design because of the warm and relaxed atmosphere it creates. For a modern aesthetic add a statement to your room by mixing teal with a contrasting golden yellow. These two colours compliment each other making them both pop out against the rest of the room. You can see this effect in the Tetris modern rug.

For a classic fresh look add an ombre, letting the dark teal fade from blue to cream as seen in Acacia and Noam. This brings in lighter blues and turquoises,  ideal of a bright, light room.

Get £40 off all teal rugs over £400, just enter ‘TEAL40’ at the checkout and enjoy a free Anti Slip mat for underneath your rug.

Painterly Textiles

The transition between drawing and textile design has become more and more relevant in designer’s work. It is now common to see original drawings translated directly onto fabric through various printing techniques. Brush strokes, along with pencil marks are purposely left to add another texture creating an illusion that the drawing has been created straight onto the fabric. Previously these marks might have been hidden or developed into block colour to disguise the early stages of the design. This technique is now used by lots of designers for fashion as well as interiors. Patterns have become more organic and free with a huge sense of movement from the artist’s brushstrokes. This trend emphasises the idea that you are not just buying into textiles but you are buying into a piece of art as well.

Tomy K is a Greek graphic designer turned textile designer. He started developing his work onto fabric after being selected for Ralph Lauren’s Art Star Project. He now produces his own printed cushions and lampshades. Tomy K’s work consists of bold hand painted motifs along with kaleidoscopic geometrics. His layered brushstrokes give his prints a playful and fresh feel.      

Katie Charlston also uses hand painting in her work. Contrasting to Tomy K, her work mainly consists of layered florals. Different lines and textures are layered on top of each other creating botanical and floral designs. The velvet edging or reverse of her cushions add sophistication and luxury to her floral designs. All of Katie Charleston’s cushions are screen printed or hand painted with dyes in her London studio.

Visit the Woven showroom to see Tomy K’s and Katie Charlston’s painterly Textiles. 

Extreme Soft Furnishing

The last couple of years have seen an increase in popularity for more experimental, chunkier and bigger textiles. Yarns have been developed at least twice the size, which are then stitched or knitted with needles the size of broomsticks, or trapped in a warp making a chunky yet textured weave. This large-scale yarn really emphasises the textile techniques used as well as making your home extremely cosy.

Canevas Flower - GAN

Canevas Flower - GAN

Charlotte Lancelot’s collection for GAN consists of large-scale embroideries. Using the traditional cross-stitch technique, she stitches abstract patterns and pixilated florals, which become visible when viewed from a distance. Her work is available as rugs, poufs and cushions all in 100% felted Wool.

Hand-knitted jumpers inspired Patricia Urquiola’s collection for GAN. She combines woven and knitted techniques using a felted yarn allowing the stretch in the knit to form shapes reminiscent of a cuff or edge of a jumper. 

Woven has recently welcomed Melanie Porter’s hand knitted cushions and throws along with her decorative lampshades.  Melanie creates her own hand spun and felted yarn which she calls ‘fat bubba’, it features in her own products as well as being available for your own hand knitting.  A mixture of stitches are used in Melanie Porter’s work such as the traditional stocking stitch along with a herringbone and bobble stitch to add texture to her work.

Melanie Porters beautiful collection 

Melanie Porters beautiful collection 

Come and visit the Woven store to see a range of GAN products as well as Melanie Porter’s cushions and throws.

Woven introduces the Massimo rug collection

Woven is delighted to announce highly rated rug supplier, Massimo, is joining our Scandinavian rug family.

The Bamboo rug by Massimo

The Bamboo rug by Massimo

Based in Copenhagen, Massimo is the brain child of Mads Frandsen who created the brand in 2001. Frandsens effortlessly stylish designs have been a big hit since inception and have seen huge successes in recent times.

Massimo offer modern day designs using unique, traditional techniques to create reliable, long lasting rugs. Each rug is handmade from the finest natural yarns.

Don’t forget most Massimo rugs are available in custom sizes and colours. We encourage our customers and interiors designers to find the perfect Massimo rug for their space.

Massimo rugs look fantastic in a minimalistic room or elegant contemporary themed space. The soft tones and feel of the rugs mean the products have a huge amount of flexibility.

The Garden rug by Massimo

The Garden rug by Massimo

For all enquiries please contact the Fulham Road showroom on 0207 3523256 or email trade@woven.co.uk or alternatively buy your Massimo rug online today by clicking here.

Design Your Own - The Natural Range

Our Design your own range offers various different samples from Alternative Flooring using Coir, Sisal, Jute, Sea Grass and an assortment of different wools. This service allows you to pick the fiber and structure of your choice along with an accompanying border. 



Coir is made from Indian Coconut fibers that have been washed in the sea to give them softness.  Out of vegetable fibers Coir has a high percentage of lignin making it stronger than cotton. Coir is a versatile fiber coming in a range of colours including natural, bleached and black, which consists of a natural weft and black base.

Jute can also be known as the golden fiber due to its golden colours, it is made from the tiliaceae plant and is a soft but strong fiber.

Sea grass grows on the banks of rivers and in the surrounding meadows in Vietnam. The slight texture of the twisted fiber adds emphasis to the woven structures used in our rugs.

Sisal is a resilient fiber, which grows in the leaves of a Sisal plant. Our sisal rugs are available in soft delicate textures as well as chunkier ones for a more contemporary look.

The Fine Wool rugs are available in different stripes including pinstripes and block stripes, as well as herringbone and boucle.

The Eco Wool is made from 100% natural and un-dyed wool, the neutral colours are ethical and environmentally friendly.

Choose from traditional structures including variations of herringbone and plain weave. Be sure to look at the ‘big herringbone’ and ‘big Boucle’ for a more bold structure.

Different coloured and patterned borders in wool and cotton are available to line and edge your rug giving it an added pop of colour or allowing it to blend into your room.

Rugs can be made any size between 70 to 400cm wide and 100 to 700cm long. See the full selection by clicking here.

Four amazing modern rugs and their uses

Modern Rugs have a wide range of features and the term can mean a lot of different things. Whether they're bright, bold and beautiful, unusual in shape, or elaborately patterned, the modern rug has become a staple for any well-appointed room. There are numerous subcategories of 'modern rug' to match the effect you are trying to achieve and the versatile nature of people's personalities, moods and surroundings. The main distinguishing factors for Modern Rugs are colour and materials. For example 'sheepskin' is its own category due to the material the rugs are made from, while many rugs are grouped by their most predominant colour.

That being said, there are a few truly amazing subcategories that you should be paying attention to. These modern rugs have very specific uses and create effective, startling and beautiful atmospheres.

Loud rugs

Loud rugs are usually focused on an extremely bold design. They tend to be simple in shape - square, rectangular, or round - and feature stunning patterns and intricate designs. Geometric patterns are popular, as are nature elements like flowers (in particular roses) and animals (birds are very popular). Loud rugs are often very brightly coloured (hence the name), but they can be any colour you like. The design does the shouting all by itself, even in subdued colours. Loud rugs are the perfect way to give a room a lift by providing an accent.

Calming rugs

Calming rugs generally do the exact opposite to loud ones. They are carefully designed to level out a room's mood in a wonderfully soothing and very appealing manner. They may be calming, but they can still stand out in gorgeous pastel shades, rather than the bright, slightly gaudy colours of their louder counterparts.

Neutral rugs

Neutral rugs remove colour from the equation completely. Think white, creams, greys and very subtle slate blues. Neutral rugs are perfect if there are colour accents in your room coming from other features and you want your rug to blend in seamlessly, rather than clashing with the existing colour scheme.

Feature rugs

Feature rugs utilise the full force of shape, colour, and pattern to achieve really striking results. They're the kind of rug your eye is immediately drawn to upon entering a room. They may be the one splash of vibrant colour in an otherwise neutral room, or the centre piece of an area. Feature rugs work best when they act alone - don't clutter the space with too many features, stick to one or two.

A guide to viscose rug care...

Viscose is a fibre frequently used in the Scandinavian rugs at ‘Woven’, it is also known as ‘Art Silk’. The fibre comes from wood pulp and because of its soft texture and reflective properties it is used to highlight and emphasise certain details.

A small pile modern rug will last longer if it is vacuumed frequently, be careful with a long pile rug as the suction can damage the fibres. If you have a viscose rug a high quality vacuum could be too vicious. We recommend using an attachment on your vacuum to spread the pressure across the surface; this will stop any damage to the fibres. If possible gently sweep your rug with a carpet sweeper, as this will eliminate any fibre breakage.  

If you have a spillage or stain it is important to act fast.  Start by blotting the area with a paper towel or clean white cloth. Avoid scrubbing the area as this can make the stain spread. Do not use water on a viscose rug; an aesthetic acid or citric rinse will help stop any discolouration. After the stain has been removed apply a small amount of fabric softener over the stained area to ensure the cleaned fibres are as smooth as the rest of the rug.

If your rug is in direct sunlight it can help to turn it around from time to time to avoid any fading.  Try and protect any areas where furniture sits on your rug, or rearrange your furniture so different areas are affected.

Pictured below is Almeria made from 100% Viscose

Woven of London Awarded Best Of Houzz 2017

Woven of London

Awarded Best Of Houzz 2017

Over 40 Million Monthly Unique Users Nominated Best Home Improvement and Design Professionals in the UK and Around the World

London, England, January 19, 2017Woven has won “Best Of customer service” on Houzz®, the leading platform for home renovation and design. The modern rug and Scandinavian rug specialist was chosen by the more than 40 million monthly unique users that comprise the Houzz community from among more than one million active home building, home improvement and design industry professionals.

The Best Of Houzz is awarded annually in three categories: Design, Customer Service and Photography. Design award winners’ work was the most popular among the more than 40 million monthly users on Houzz. Customer Service honours are based on several factors, including the number and quality of client reviews a professional received in 2016. Architecture and interior design photographers whose images were most popular are recognised with the Photography award. A “Best Of Houzz 2017” badge will appear on winners’ profiles, as a sign oftheir commitment to excellence. These badges help homeowners identify popular and top-rated home professionals on Houzz.

“we are very pleased our integrity and commitment to customer service has been recognised,” said James Langley, Operations Director at Woven. “Along with our exquisitely edited selection of designer products, customer service will always be an element of the business we take incredibly seriously,” he added.

 “We’re so pleased to award Best of Houzz 2017 to this incredible group of talented and customer-focused professionals, including Woven.co.uk,” said Andrew Small, MD of Houzz UK and Ireland. “Each of these businesses was singled out for recognition by our community of homeowners and design enthusiasts for helping to turn their home improvement dreams into reality.”

Houzz is the leading platform for home renovation and design, providing people with everything they need to improve their homes from start to finish – online or from a mobile device. From decorating a small room to building a custom home and everything in between, Houzz connects millions of homeowners, home design enthusiasts and home improvement professionals across the country and around the world. With the largest residential design database in the world and a vibrant community empowered by technology, Houzz is the easiest way for people to find inspiration, get advice, buy products and hire the professionals they need to help turn their ideas into reality. Headquartered in Palo Alto, CA, Houzz also has international offices in London, Berlin, Sydney, Moscow and Tokyo. Houzz and the Houzz logo are registered trademarks of Houzz Inc. worldwide. For more information, visit houzz.co.uk