This April Ted Baker launched its 2017 rug collection. Using the companies bright and bold aesthetic they have created another exciting range of modern rugs. In time for the Summer months this collection explores fresh natural colours from gradated florals alongside darker contrasting geometrics.
A combination of traditional techniques such as hand tufting, hand weaving and digital printing are created with natural and durable fibres. Tencel; the fibre from a eucalyptus plant, is combined with wool as an eco-friendly and sustainable alternative to silk. An essential element in modern day textiles.
Florals are a common appearance in Ted Baker, especially bold botanicals. ‘Violet’ gives a contemporary twist on flowers, creating a more abstract illustrative shape in a kaleidoscopic style. The fresh colours emphasise the floral elements and make it a versatile rug for your home. As pictured here, the soft colours along with the darker leaf motifs allow it to be paired with a darker or a monochromatic environment.
Along with florals, gradients and ombrès are a key aspect in Ted Baker’s new collection. These gradients can neutralise and fade out geometric or floral designs, adding a sense of depth and modernism to your home. One example of this is ‘Agave’, the chevron block motifs are scattered with a purple gradient, fading from violet to lilac.
Click here to see Ted Baker’s full collection, with rugs starting from £399.